Showing the story
Provided creative direction to design graphic tools that meet sales and educational goals.
Leading the conversation
Facilitated inclusive communications across internal departments in order to provide clear direction to the freelance illustrator.
Tool for deeper understanding
Integrated the graphic into all conference materials, from signage to raffle tickets to custom notebooks. Even the conference speakers used it as a tool to explain their ideas!
Roles: Art Director, Graphic Designer, Print Buyer