Laura Glazer
Changing behavior through design

Phishing

Changing behavior through design

Changing behavior through design

When the organization needed help reducing employee clicks on “phishy” links, the executive team came to me.

After setting the strategy as a team, I wrote the creative brief that was quickly approved.

Engaging collateral

Engaging collateral

From there I implemented an awareness campaign that was engaging and effective.

All employees received a "Gone Phishin'" bag with a desk poster, snacks, and chance to win prizes.

Lighthearted about a serious topic

Lighthearted about a serious topic

The PowerPoint deck and my presentation used the tone of the giveaways to convey this serious internal initiative in light-hearted, easy-to-understand manner.

Follow-up security tests revealed improved scores across the organization.

Roles: Creative Director, Graphic Designer, Print Buyer